So, what’s about storytelling?
I’ve been seeing a lot of material about storytelling in my social network, so I resolved to go ahead and research. After reading a lot of articles and some books, I started using it on my projects.
It’s funny to think about telling a story to our team or clients, but this is a simple and interesting way of organizing your mind and ideas to present your solutions to clients.
The simplest way I found for storytelling is the McKinsey model:
There are also other models as:
- Add some ‘buts’ for complications;
- Enter your solution;
- Finish with ‘and then’ to show the value added.
To make it even better, my co-worker created some characters to illustrate our team, giving more personality to our problem solving stories.
Storytelling is a more human way to bring innovation to the companies, using something so simple, but that also requires practice.